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	<title>Social Media Memo</title>
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		<title>Social Media Memo</title>
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		<title>Researchers employ blog to explore predictability and fund performance</title>
		<link>http://johnthewriter.wordpress.com/2010/06/22/researchers-employ-blog-to-explore-predictability-and-fund-performance/</link>
		<comments>http://johnthewriter.wordpress.com/2010/06/22/researchers-employ-blog-to-explore-predictability-and-fund-performance/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 14:49:30 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[financial marketing]]></category>
		<category><![CDATA[financial social media]]></category>
		<category><![CDATA[fundreveal]]></category>
		<category><![CDATA[John Drachman]]></category>
		<category><![CDATA[mutual fund performance]]></category>
		<category><![CDATA[mutual fund persistence]]></category>

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		<description><![CDATA[Can mutual fund performance be predictive? According to Ani Chitaley and Anthony DuBon, co-developers of the FundReveal performance system, the answer is a "yes." To develop their new blog and integrate it with their web site, The duo turned to Advisolocity to implement their digital content strategy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=339&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>FINRA postpones social networking Webinar from Dec. 16 to March 17</title>
		<link>http://johnthewriter.wordpress.com/2009/12/06/finra-postpones-social-networking-webinar-from-dec-16-to-march-17/</link>
		<comments>http://johnthewriter.wordpress.com/2009/12/06/finra-postpones-social-networking-webinar-from-dec-16-to-march-17/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 01:30:13 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Social media]]></category>

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		<description><![CDATA[According to AdvisorTweets, Financial Industry Regulatory Authority Inc. (FINRA) says the delay is needed to reconcile comments from their membership. As reported in DBJ Associates, the industry is taking a closer look at social media as sales literature because advisors and investors want to have a hand choosing the communications forms they prefer. &#8220;The cost [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=313&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Mutual fund marketers tell FINRA &quot;don&#039;t mess with my social media&quot;</title>
		<link>http://johnthewriter.wordpress.com/2009/11/09/only-11-more-days-to-tell-finra-dont-mess-with-my-social-media-3/</link>
		<comments>http://johnthewriter.wordpress.com/2009/11/09/only-11-more-days-to-tell-finra-dont-mess-with-my-social-media-3/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 04:06:58 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[November 20 is rapidly approaching. That&#8217;s the deadline for providing the Financial Industry Regulatory Authority Inc. (FINRA) with your views on how social media should be treated. As reported in DBJ Associates, &#8220;The cost of not communicating to advisors and clients through their preferred vehicles (social media) does not make a lot of long-term business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=310&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">John</media:title>
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			<media:title type="html">Samuel_morse_telegraph</media:title>
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		<title>Three reasons why advisers like American Funds&#8217; site best</title>
		<link>http://johnthewriter.wordpress.com/2009/11/01/three-reasons-why-advisers-like-american-funds-site-best/</link>
		<comments>http://johnthewriter.wordpress.com/2009/11/01/three-reasons-why-advisers-like-american-funds-site-best/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 01:16:15 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Advisor]]></category>
		<category><![CDATA[Bruce Johnston]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://johnthewriter.wordpress.com/?p=65</guid>
		<description><![CDATA[A solid social media strategy begins with a well-crafted web site.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=65&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">John</media:title>
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			<media:title type="html">There is a lot to like about American Funds</media:title>
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			<media:title type="html">Zachary Hedges looks closely at American Funds' Adviser Center</media:title>
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		<title>Financial advisor&#8217;s small social media effort pays off big</title>
		<link>http://johnthewriter.wordpress.com/2009/10/31/financial-advisors-small-social-media-effort-pays-off-big/</link>
		<comments>http://johnthewriter.wordpress.com/2009/10/31/financial-advisors-small-social-media-effort-pays-off-big/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 22:52:53 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Advisor]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Bruce Johnston]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The experience showed us how low cost social media marketing strategies can contribute to increased assets under management. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=1&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">John</media:title>
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			<media:title type="html">Shannon is president of blueye.com, best web developer in Chicago</media:title>
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		<item>
		<title>Where&#039;s the ICI Fact Book When You Need It?</title>
		<link>http://johnthewriter.wordpress.com/2009/06/16/wheres-the-ici-fact-book-when-you-need-it-2/</link>
		<comments>http://johnthewriter.wordpress.com/2009/06/16/wheres-the-ici-fact-book-when-you-need-it-2/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 02:47:00 +0000</pubDate>
		<dc:creator>John Drachman</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Advisor]]></category>
		<category><![CDATA[asset management]]></category>
		<category><![CDATA[financial services]]></category>

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		<description><![CDATA[Could all of the educational efforts mutual funds and trade associations like the ICI have put into educating the public on mutual funds be insufficient? You could certainly wish for more funding for education after viewing CNBC&#8217;s squawk box confusion over the difference between stocks and derivatives. Before stepping into a recent Senate Finance Committee [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnthewriter.wordpress.com&amp;blog=10213627&amp;post=295&amp;subd=johnthewriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">John</media:title>
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